I've managed a lot of content — brochures, landing pages, one-pagers, videos, web sites, email, case studies, press releases, infographics, ebooks, social content, articles, blog posts, plans, briefs, styles guides, brand and identity guidelines. I've done it all. And I've written a lot of it.

Content is a success for me when it solves the problem it set out to solve (IOW meets the goals outlined in the brief and meets the metrics it set out to achieve). 

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It's even better when someone tells me they learned something from it or were inspired by it.