— Molly Hornbuckle, YouScience

COMPETENCIES

Content marketing | Content strategy | Writing | Editing | Analysis | Reporting | Distribution | SEO
Staff, agency, freelancer management | Research | Project management | Collaboration | Problem solving

PROFESSIONAL SUMMARY

Content marketing manager known for delivering engaging, high-quality content that connects with audiences and drives results. A detail-oriented, analytical marketer, strategist, problem solver, writer, and editor with more than a decade of experience in the high-tech, finance, edtech, and health and wellness industries. A history of quickly ideating, executing, and managing content plans and deliverables with a strong record of creating content that drives traffic, leads, brand awareness, and thought leadership. Looking forward to lending these skills to your project or company.

• Increased brand awareness, reach, engagement, and conversions by 241%.
• Drove a 677% increase in organic site traffic through content strategy and high-quality content creation.
• Grew leads in the sale pipeline by 8% by improving email nurture strategies and content.

EXPERIENCE

Senior content and editorial manager
Klarity Health, an online healthcare marketplace and practice management SaaS, remote role

• Created editorial and content management process to scale content three-fold in 4 months.
• Managed high-volume editorial calendar with up to 40 pieces new and/or optimized content each month.
• Hired, onboarded, and managed internal and freelance teams that created quality content that increased conversions by 10% in 3 months.

Senior marketing content manager
Landscape Management Network (LMN), the leading landscape business management SaaS, remote role

• Led content planning, creation, and distribution strategies to increase brand awareness, reach, and engagement and increase bottom funnel content conversion more than 200%.
• Grew social engagement 60% in 4 months.
• Increased blog read time by 22% by using customer personas to increase content relevance, optimizing content for SEO.

Senior content marketing manager
Sorensen, the world’s leading language services provider, remote role

• Established core processes for enterprise content strategy and creation.
• Managed content marketing strategies for short-form web copy, long-form educational materials, guides, product launches, email campaigns, newsletters, blogs, and more.
• Drove demand generation by growing page rank for website pages and blog posts by 15% in 3 months.

Content marketing manager
YouScience, the only edtech SaaS college and career aptitude assessment, remote role

• Created first full-funnel content strategy, drove thought leadership and consistent editorial and brand voice and tone and messaging across all audience touchpoints, including marketing content, PR, website, webinar, social, and sales.
• Mentored or managed campaign and social media team, ensuring best practices for brand, voice, tone, and messaging consistency throughout all copy and content touchpoints, including video content.
• Managed external PR agency to drive bi-monthly releases and up to 24 bylines in national education publications a year.

Content manager and writer
HireVue, a video interviewing and hiring assessment company, South Jordan, UT

• Ideated, wrote, and managed creation and distribution of 15+ blogs, social media, eBooks, and video in 3 months.
• Worked with demand generation team to drive a 10% increase in sales pipeline.
• Managed editorial calendar and reported on performance metrics to deliver targeted content based on company and department goals.
• Championed SEO to successfully increase top 6 search engine results page (SERP) placements by 25%.

Content manager 
Credit.com, a financial education company, Salt Lake City, UT

• Drove content strategy, creation, editing, and legal compliance reviews for a high-volume content department creating or optimizing up to 40 articles a month.
• Created and managed the content calendar and editorial style guide while driving increased conversions with high-quality top-of-funnel content that achieved department goals.

Senior content writer
Prowess Consulting, a high-tech consulting agency, Salt Lake City, UT

• Managed and wrote content projects by assessing client needs, developing project plans, managing deadlines, and working with designers and videographers to produce deliverables for enterprise tech clients, including Intel, Pure Storage, Lenovo, and Microsoft.

ADDITIONAL EXPERIENCE
Content marketing manager, Finch, Salt Lake City, UT
Web content manager, Zions Bank, Salt Lake City, UT
Senior communications specialist, Symantec, Orem, UT
Content marketing manager, HealthEquity, Draper, UT
Content marketing writer, LANDesk (now Ivanti), South Jordan, UT
Copywriter, 3Com, Salt Lake City, UT

EDUCATION AND CERTIFICATIONS
Bachelor’s degree, University of Utah
Integrated Marketing Communications Certificate, University of Utah
Content Marketing Certification, HubSpot

SKILLS
eBooks, social media, landing pages, blogs, PR, thought leadership, case studies, videos, Microsoft Suite, Google Suite, WordPress, Asana, analytics tools, HubSpot, SEMrush, Ahrefs, AI, Adobe, Clipchamp, Canva, and more