Resume

Kelly McNulty • Sandy, Utah 84092 • 801-403-9967

SUMMARY OF QUALIFICATIONS

Multifaceted writer and content manager with strong strategic and project management abilities. Experienced working with colleagues and vendors to create and execute content, messaging and projects. Creative with excellent problem-solving and time-management skills. Fast-paced, deadline-driven and regularly recognized as a top performer.

 

Demonstrated successes:

  • Quickly turning information and objectives into effective content and communications.

  • Writing and editing for multiple mediums, managing projects and solving problems.

  • Managing brand messaging; product positioning; and legal, editorial and trademark standards.

  • Working cross-functionally as well as multitasking, follow-through, critical thinking and attention to detail.

 

SKILLS

  • Content management

  • Writing, editing, grammar

  • Branding and messaging

  • Research and interviewing

  • Project management

  • Content calendar management

  • Analytics and reporting

  • Vendor management

  • Attention to detail

  • Getting stuff done

EXPERIENCE

 

Content Manager and Writer, Acima Credit, 2020–2020

  • Managed and wrote all marketing and sales-enablement content.

  • Developed and managed the brand voice and messaging, and web, digital, and social media initiatives.

  • Planned, wrote, researched, and implemented a new full-featured wiki for the sales team.

  • Laid off due to the economy and actively seeking a new role.

 

Senior Writer and Content Manager, HireVue, 2019–2020

  • Managed the blog, web content, case studies, and videos, content strategy, SEO, and metrics

  • Managed the content calendar, ensuring communication of upcoming and completed deliverables

 

Content Manager and Writer, Credit.com, a Progrexion company, 2018–2019

  • Provided content strategy and managed creation, editing and compliance and legal reviews for 40+ articles and posts monthly for Credit.com and Blog.credit.com, utilizing internal resources and external agencies. 

  • Worked to optimize content for SEO in coordination with SEO analyst. 

  • Created and actively managed Credit.com's first-ever content calendar and editorial style guide.

 

Content Writer, Prowess Consulting, 2015–2018

  • Create content for a variety of deliverables, including case studies, blogs, white papers, solution briefs, infographics and ebooks for clients such as Microsoft, Intel, Pure Storage and Zerto.

  • Work with clients, project managers, designers, and testers to recommend strategic and conceptual direction for client deliverables and to ensure deadlines and objectives are met.

 

Web Content Manager and Writer, Zions Bank, 2013–2015

  • Managed all marketing aspects of Zions Bank’s web properties and wrote and/or edited all web site content.

  • Drove more than a 200% increase in onsite banner conversion rates.

  • Introduced multiple best practices to improve the user experience, the web site and SEO results.

 

Senior Communications Specialist, contracted to Symantec by Infobahn, 2012–2013

  • Managed and wrote internal social media, newsletter and intranet communications.

  • Managed external global partner social media efforts, content and agency.

  • Managed content calendars for internal team and external global partner communications.

 

Marketing Content Manager and Writer, HealthEquity, 2010–2012

  • Created content and messaging for multiple audiences; created communications for customers nationwide.

  • Worked with creative and development teams to execute projects and ensure deadlines were met.

  • Managed web redesign, including project brief, requirements, site map, wireframes, timelines and more.

 

Web Content Manager, Young Living, 2007–2010

  • Managed online properties and projects from concept and scope through delivery and analysis.

  • Introduced social media, including blogs, YouTube, Facebook and Twitter.

  • Gathered and documented all business and marketing requirements for online programs and projects.

 

Additional Positions

  • Marketing Content Manager, LANDesk

  • Lead Marketing Copywriter, 4Life, Inc.

  • Marketing Manager, FranklinCovey

  • Marketing Communications Writer, In2M

EDUCATION

  • Integrated Marketing Communications Certificate, University of Utah, Salt Lake City, Utah

  • Bachelor's, University of Utah, Salt Lake City, Utah

Phone: 801.403.9967  |

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