Resume

Kelly McNulty • Sandy, Utah 84092 • 801-403-9967

SUMMARY OF QUALIFICATIONS

Multifaceted content and marketing professional with strong strategic and project management abilities. Experienced working with cross-functional teams to create and execute initiatives, content, web sites, messaging, and projects. Creative with excellent problem-solving and time-management skills.

 

Demonstrated successes:

  • Quickly turning information and objectives into effective content and communications.

  • Writing and editing for multiple mediums, managing projects and solving problems.

  • Managing brand messaging; product positioning; and legal, editorial and trademark standards.

  • Working cross-functionally as well as multitasking, follow-through, critical thinking and attention to detail.

 

SKILLS

  • Content and web management

  • Planning and strategy

  • Writing, editing, grammar

  • Project management

  • Branding and messaging

  • Analytics and reporting

  • Vendor, freelancer, and contractor management

  • Research and interviewing

  • SEO

  • Social media

  • WordPress

  • Adobe Creative Suite

  • Getting stuff done

EXPERIENCE

 

Content Marketing Manager, YouScience, 2021–2022

  • Work independently and with internal stakeholders and outside resources to strategize, write, edit, and repurpose content for multichannel use.

  • Manage the consistency of the YouScience voice and brand.

  • Manage blog and ensure content is optimized for SEO.

  • Drive thought leadership through internal efforts and external PR agency.
     

Content Manager and Writer, Finch, 2020–2021

  • Managed finch.com website and blog content; grew top 3 SERPs by 32%.

  • Managed organic social media and the employee social media advocacy program.

  • Managed and wrote marketing and sales-enablement content, including case studies, eBooks, and videos.
     

Senior Writer and Content Manager, HireVue, 2019–2020

  • Managed the blog, web content, case studies, and videos, content strategy, SEO, and metrics

  • Managed the content calendar, ensuring communication of upcoming and completed deliverables

 

Content Manager and Writer, Credit.com, a Progrexion company, 2018–2019

  • Provided content strategy and managed creation, editing and compliance and legal reviews for 40+ articles and posts monthly for Credit.com and Blog.credit.com, utilizing internal resources and external agencies. 

  • Worked to optimize content for SEO in coordination with SEO analyst. 

  • Created and actively managed Credit.com's first-ever content calendar and editorial style guide.

 

Content Writer, Prowess Consulting, 2015–2018

  • Create content for a variety of deliverables, including case studies, blogs, white papers, solution briefs, infographics and ebooks for clients such as Microsoft, Intel, Pure Storage and Zerto.

  • Work with clients, project managers, designers, and testers to recommend strategic and conceptual direction for client deliverables and to ensure deadlines and objectives are met.

 

Web Content Manager and Writer, Zions Bank, 2013–2015

  • Managed all marketing aspects of Zions Bank’s web properties and wrote and/or edited all web site content.

  • Drove more than a 200% increase in onsite banner conversion rates.

  • Introduced multiple best practices to improve the user experience, the web site and SEO results.

 

Senior Communications Specialist, contracted to Symantec by Infobahn, 2012–2013

  • Managed and wrote internal social media, newsletter and intranet communications.

  • Managed external global partner social media efforts, content and agency.

  • Managed content calendars for internal team and external global partner communications.

 

Marketing Content Manager and Writer, HealthEquity, 2010–2012

  • Created content and messaging for multiple audiences; created communications for customers nationwide.

  • Worked with creative and development teams to execute projects and ensure deadlines were met.

  • Managed web redesign, including project brief, requirements, site map, wireframes, timelines and more.

 

Web Content Manager, Young Living, 2007–2010

  • Managed online properties and projects from concept and scope through delivery and analysis.

  • Introduced social media, including blogs, YouTube, Facebook and Twitter.

  • Gathered and documented all business and marketing requirements for online programs and projects.

 

Additional Positions

  • Marketing Content Manager, LANDesk

  • Lead Marketing Copywriter, 4Life, Inc.

  • Marketing Manager, FranklinCovey

  • Marketing Communications Writer, In2M

EDUCATION

  • Integrated Marketing Communications Certificate, University of Utah, Salt Lake City, Utah

  • Bachelor's, University of Utah, Salt Lake City, Utah