CONTENT MANAGER AND STRATEGIST

Content Manager, Strategist, and Writer

Content Marketing, Strategy, and Creation | Branding | Messaging | Writing | Research | Project Management

 

Professional Profile

Dynamic content manager who connects content strategies, objectives, and deliverables to target audiences with effective, on-brand messaging and a consistent tone and message. Skilled strategist, writer, and editor able to complete deliverables and mentor and manage staff and freelancers. Skilled at creating and managing content workflows, processes, and strategies that maximize quality and performance. Creative problem-solver who rapidly synthesizes information to manage effective, quality content and amplify it across channels.

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Areas of Expertise

• Content strategy and management

• Amplifying content across multiple channels

• Copy for web, social, blogs, case studies, email, ebooks, and more

• Editorial calendar management

• Branding, messaging, tone, and editorial style

• Data analytics and reporting

• Staff, vendor, agency, and freelance management

• SEO optimization

• Digital marketing strategy

• Adobe Creative Suite, WordPress CMS

• HubSpot, Sprout Social, Bambu, CRM

• Asana, Monday

• HTML

• Office

Career History

Sorensen, Taylorsville, Utah | Remote

Senior Content Marketing Manager | 2022 – Present

Creating core processes and standard procedures for enterprise content strategy and creation across a merged organization. Streamline and drive cross-function content and process effectiveness. 

• Deliver content marketing strategies and content for demand generation, campaigns, newsletters, blogs, and more in a heavily regulated environment.

• Drive 10% increase in organic traffic to new website with 5 page one placements for high-intent keywords.

• Drive increased demand generation and conversions with online content.

 

YouScience, American Fork, Utah | Remote

Content Marketing Manager | 2021 – 2022

Led all aspects of content creation, strategy, and management, Managed brand messaging and voice, content calendar, editorial-style, PR, and thought leadership. 

• Drove content development strategy as the first content-focused professional on the marketing team, drove thought leadership, consistent branding, and messaging across multi-channel content.

• Created or managed SEO-optimized blog articles and website content.

• Achieved a 5% increase in qualified leads from content sources.

• Created brand awareness and thought leadership working with PR agency to create a regular flow of high-reach press releases picked up nationwide and thought leadership placements in national publications.

• Mentored campaign and social media managers with strategic oversight, instilling best practices to drive brand, voice, tone, and messaging consistency across all social channels and content touchpoints.

  

HireVue, South Jordan, Utah | On-site

Content Manager | 2019 – 2020

Partnered with the content team to plan and create blogs, social content, ebooks, and video for omnichannel strategies while introducing and championing the use of SEO to increase SERP placement for multiple posts.

• Managed editorial calendar, blog, case studies, and video media. Ran content strategy, analyzed SEO, and reported on performance metrics to deliver targeted content to meet or exceed KPIs.

 

Credit.com, a Progrexion company, Salt Lake City, Utah | On-site

Content Manager and Writer | 2018 – 2019

Drove web and blog content strategy, creation, editing, and legal compliance reviews for a small, high-volume content department tasked with creating and/or optimizing 40+ articles a month for the credit.com blog.

• Created and managed the content calendar and editorial style guide while driving high-quality “top-of-the-funnel” content that achieved SERP placement and conversion goals

 

Prowess Consulting, Salt Lake City, Utah | Hybrid

Senior Copywriter | 2015 – 2018

Managed and wrote client projects. Advised clients, managed project briefs and deadlines, and produced deliverables for enterprise-scale clients, including Microsoft, Intel, Pure Storage, and Zerto.

 

Zions Bank | Salt Lake City, UT

Web Content Manager and Writer | 2013 – 2015 

Introduced best practices and standard operating procedures to improve SEO. Managed all marketing aspects of a 700-page website and multiple subsites.

• Increased onsite banner conversions 200% by improving SEO internally and with an outside agency.  

• Worked cross-functionally to create templates, update content, and establish consistency.

 

Symantec, Orem, Utah | Remote

Senior Communication Specialist (contract) | 2012 – 2013

Drove consistent messaging and content for international partner campaigns through regional managers.

• Managed editorial content and social content calendars.

• Created internal partner newsletter and communications; managed agency overseeing the partner channel SEO.

 

Education and Certifications

Bachelor’s degree, University of Utah

Integrated Marketing Communications Certificate, University of Utah

HubSpot Content Marketing Certification

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