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Student Ability Report
The 2022 YouScience Student Ability Report exposes the impact assessing K-12 students' aptitudes, instead of only their interests, can have on students and the economy.
Report content was repurposed and amplified across a press release, press coverage, a summary, a gated landing page, an infographic, a video, and social media. Content was also used in email campaigns.
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My role:
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Creating content strategy
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Working with the data team to pull data
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Writing the report and supporting materials
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Working with the PR agency to create the release and manage coverage
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Working with the design team to finalize branded materials
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Gathering effectiveness data and sharing with peers and leadership
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