The 2022 YouScience Student Ability Report exposes the impact assessing K-12 students' aptitudes, instead of only their interests, can have on students and the economy.

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Report content was repurposed and amplified across a press release, press coverage, a summary, a gated landing page, an infographic, a video, and social media. Content was also used in email campaigns.

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My role:

• Creating content strategy

• Working with the data team to pull data

• Writing the report and supporting materials

• Working with the PR agency to create the release and manage coverage

• Working with the design team to finalize branded materials

• Gathering effectiveness data and sharing with peers and leadership