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Student Ability Report
The 2022 YouScience Student Ability Report exposes the impact assessing K-12 students' aptitudes, instead of only their interests, can have on students and the economy.
Report content was repurposed and amplified across a press release, press coverage, a summary, a gated landing page, an infographic, a video, and social media. Content was also used in email campaigns.
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Creating content strategy
Working with the data team to pull data
Writing the report and supporting materials
Working with the PR agency to create the release and manage coverage
Working with the design team to finalize branded materials
Gathering effectiveness data and sharing with peers and leadership
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