This report was the center of an effort to get the Utah State Legislature to renew an annual state-wide contract for YouScience Discovery. 

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The content plan for the report included a press release, local news coverage and interviews, a local op-ed, a summary handed out to the legislature, a case study, video testimonials highlighting Utah educators who use the product, local PPC ads, and targeted social media.

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View the full report »

Read the case study »

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My role:

• Working with marketing director, Utah state director, and outside lobbyist to create the content plan

• Working with the data team to pull data

• Writing the report and supporting materials

• Working what the PR agency to create the release and manage coverage

• Managing contract writer to create case study

• Working with the design team to finalize branded materials

• Gathering effectiveness data and sharing with peers and leadership