Utah Talent Report
This report was the center of an effort to get the Utah State Legislature to renew an annual state-wide contract for YouScience Discovery.
The content plan for the report included a press release, local news coverage and interviews, a local op-ed, a summary handed out to the legislature, a case study, video testimonials highlighting Utah educators who use the product, local PPC ads, and targeted social media.
My role:
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Working with marketing director, Utah state director, and outside lobbyist to create the content plan
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Working with the data team to pull data
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Writing the report and supporting materials
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Working what the PR agency to create the release and manage coverage
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Managing contract writer to create case study
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Working with the design team to finalize branded materials
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Gathering effectiveness data and sharing with peers and leadership