
YouScience work
YouScience offers the nation's only aptitude-based college and career guidance tool for K-12. It also offers the nations largest library of career and technical education (CTE) exams.
In addition to the work featured off the home page, I:
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Worked closely with sales to deliver sales enablement content
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Managed annual and quarterly full-funnel content strategies and KPIs
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Delivered the first documented brand playbook for the company
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Reviewed every piece of content for brand and editorial consistency
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Oversaw thought leadership and PR efforts
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Managed contract employees and content writers
A few pieces I wrote:
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Blog post — part of series to cover each of the 9 aptitudes assessed by the tool.
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Thought leadership byline ghostwritten for an educator customer and YouScience colleague