An almost too simple video explaining the YouScience solution, which is no where near as simple as it seems.
The Sales team rejected nicer, more artistic videos. To get them to use a video for sales sequences, this simple one was created with Sales involvement throughout the process.
The video became an integral part of sales sequences and was amplified in prospecting emails and on social.
Working with the sales team to identify their needs and goals
Managing external agency to finalize script and produce video
Involving Sales stakeholders throughout the process to ensure buy-in